For Nanny Agencies

A consultant who has done the job: nanny agency intake, matching, and retention

Tammy spent years matching families and nannies before writing the Penguin book on it. Now she helps agencies make better matches and keep placements working past the guarantee period.

Tammy Gold, LCSW, MSW, CEC

Columbia University

20 years in family care

Author, Secrets of the Nanny Whisperer (Penguin)

TODAY · GMA · CBS

Where agencies call her in

Placements that fail in the first 90 days
Family intake that misses what actually matters
Nannies who are great with kids but struggle with parents
Families who need more guidance than recruiters have time for
Building a premium tier or consulting add-on

What she offers

Intake redesign — a Care Map-based family assessment your recruiters can use
Match assessment training — how to evaluate fit beyond experience and references
Nanny onboarding training — communication, boundaries, and the first 30 days
Family education — co-branded guides and sessions for your clients
Licensing — Care Map Method tools and workbooks under your brand

The framework your team learns

Map

Name the real needs: biological, emotional, social, environmental.

Match

Fit the care, program, or person to those needs.

Merge

Bring the new support into daily life without chaos.

Manage

Check in, adjust, and keep it working as needs change.

Questions buyers ask

Do you compete with agencies?

No. Tammy doesn’t place nannies. Her family-facing work points families to agencies, and her agency work makes those placements stronger.

Can you train our nannies directly?

Yes. Group training sessions for your nanny roster are available virtually or in person.

Do you work with home care agencies too?

Yes. See staffing and agency consulting.

Published work

The books behind the method

Tammy wrote Secrets of the Nanny Whisperer (Penguin) and the Care Map Method™ book series, a structured framework for family care from infancy through the teen years and into eldercare. The same framework is what organizations license, teach, and build programs on.